We are the Spanish Association of Wall and Floor Tile Manufacturers (ASCER). We represent and uphold the interests of member companies in dealings with institutions and different groups.
Founded in 1977, the association represents over 100 ceramic tile manufacturers. Its member companies account for about 95% of all the country’s tile production. This makes ASCER one of the associations with the biggest sectoral coverage in Spain. Our head offices are in Castellón de la Plana, since most of the tile sector is concentrated in this province, where it forms a tile cluster or industrial district.
We are a sector with a high degree of innovation and internationalization, and our products can be found in over 180 countries. Thanks to ongoing developments in applied research, tile processes and tile products evolve, minimizing their possible environmental impacts while also fostering sustainable, circular building.
ASCER’s highest governing body is its General Assembly, made up of all its members. The Governing Board–elected every four years by the Assembly, with the renewal of half its members every two years–is responsible for carrying out activities in keeping with its members’ wishes and the association’s founder goals.
Organizational chart and complete composition of the Board of Governors.
Support in the field of internationalization and promotion
HR support and staff training
The sector has a high ratio of staff with indefinite contracts (85%) and it generates stable, good-quality employment with a high demand for skilled technical workers.
The association’s technical experts assist with problems relating to the production process and all pertinent legislation.
Energy, decarbonization, environmental authorizations, standardization, and legislation on markings are some of the main issues dealt with by ASCER’s technical unit:
Legal support in dealings with claims – 99% success rate
ASCER is an organization aimed at the support, defence and promotion of the ceramic tile sector’s common and general interests. Its activities encompass areas in which joint action is either necessary or advisable since it could not be successfully done at an individual level by companies or only at a high cost.
In the association’s activities, a high degree of functional flexibility is required so that it can respond effectively to constantly changing scenarios. Hence, functional flexibility is the common denominator to ASCER’s work.
ASCER currently represents over 100 tile manufacturers. Through their business groups, these manufacturers encompass almost 200 different brands specializing in the manufacture, sale and distribution of ceramic tiles. In economic terms, the companies that ASCER represents account for 95% of the sector’s total production in Spain.
ASCER has a team of technical experts who specialize in areas of interest to its member companies, all coordinated by the association’s Secretary General.
Alberto Echavarría
Secretary General
Germán Belbis
Alejandra Miralles
Victoria Zaera
Mireia Llinares
Clara Vicedo
Eva Pedrajas
Óscar Gaspar
Vanesa Moya
Lola Martínez, Coordinator.
Laura López, Beatriz Miravet y Cristina Aragonés
All small, medium-sized or large manufacturers of ceramic wall or floor tiles in Spain can join ASCER.
If you are a Spanish tile manufacturer and you would like to join ASCER, it is very easy. Just fill in the following form, send it to us and we will get in touch. You can also call us on this number: 964 727 200.
